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SMS Case Study: Luscinia Health
From time to time I like to write about SMS case studies & whether they worked well, or didn’t. Today I’m focusing on a small quick direct mail piece about saving money on your prescriptions. The...
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SMS Based mObile Coupons Preferred Over…Well, Everything!
RadiumOne just released a report on “Improving The Performance Of mObile Coupons”, & I have to say, it’s awesome! This report basically echoes the kind of things I’ve been blogging about for the...
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SMS Case Study: Education Ahead Utilizes mObile Marketing
Today I’m talking about an SMS case study from the company called EducationAhead.com. Last night watching some Tv I noticed a banner at the bottom of the cable guide which looked like the same one I...
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Mobile Ad Case Study: Centrum Gets Me To Tap, But…
So, I’m browsing through my Fox 5 Atlanta Storm Team Weather App when the mObile banner ad at the top catches my eye. As you can see, it’s better than most ads I see in there prompting me to download...
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New England Coffee Scores With A QR Code
Had a bag of ye’ olde New England Coffee sittin’ around & blam-O! I noticed on the back they had a QR Code printed. You know what went through my mind don’t you? “Should I? I better not, it’s...
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How To Boost Your Sales Up To 30% With One e-mail Campaign
Despite what you may have heard, e-mail is inherently mobile. In fact 41% of e-mails are now opened on a mobile device. If you don’t have a great e-mail promotion that grabs people’s attention right...
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How To Leverage Your High Level of Trust & Credibility To Boost Your Revenue
Most companies have established a high level of trust and credibility with their customers. But they rarely use this credibility to their full advantage. That means that you’re leaving substantial...
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Can We Stop With The Death of the PC Crap Already?!
If you haven’t heard, then you’ve been living under a rock for the last 2 years. Every other month it seems, there’s a new article about “The Death of the PC“! Ooohh, sounds scary doesn’t it? Kind of...
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“Bridgegate” and What It Has To Do With Marketing
Well, it’s January 17, 2014, so by now I guess that you’ve heard of the whole “Bridgegate” thingy in New Jersey with Governor Chris Crisco…I mean um…Christie? If not, I highly recommend starting from...
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Why Richard Sherman Is A Marketing Geeeeenniusss!
Sunday Night Football, the playoffs in the NFL, the Conference Championship game and Richard Sherman. It was a thriller. I really love this time of the season and it’s for this reason I’m writing...
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